So I recently found out that a premiere of Scatter My Ashes at Bergdorf’s is making its way to my own city, and I can not be more excited. I am a documentary junkie to begin with, but on the fashion industry? How can I not run to get tickets?! (And of course drag a gaggle of my friends, who are equally as excited, with me).
The event website describes the film as such:
It’s the most mythic of all American emporiums – and the scene of many an ultimate fashion fantasy. Now audiences get a rarified chance to peek behind the backroom doors and into the reality of the fascinating inner workings and fabulous untold stories from Bergdorf Goodman’s iconic history in Matthew Miele’s Scatter My Ashes at Bergdorf’s. The legend, the parties, the fashion idols, the windows, the women, the buyers and shoppers — and most of all, the quintessentially American dreams of New York’s high-fashion hot-spot – all come to life in an ode to a realm where creativity and commerce reign equally supreme. With a light touch, Miele explores not just the glamour but the passion behind the daily creation of this luxury mecca in a film as dynamic, lush and intimate as the store itself.
And of course the trailer…
Are you planning on seeing the movie when it comes out? Are you overly excited and interested in getting a premiere in your home town as well?